La casa del libro madrid gran vía

La casa del libro madrid gran vía

The house of the book uses

«We are living history of Madrid at the beginning of the 20th century», Arrevola pointed out before mentioning, for example, the use of the building as the headquarters of Ortega y Gasset’s «Revista de Occidente», to which the new building will dedicate a space, or as the Central Office of Republican Propaganda during the Civil War.
Some 150,000 references await the visitor, with the paperback book easily accessible at the entrance; an entire floor dedicated to comics, noir and fantasy novels in the basement; and with padded benches next to the windows on the upper floors that make the privileged location of Casa del Libro more visible in a centennial Gran Vía that is also premiering.

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In addition, it was the first time that a store of this type eliminated the counters and allowed potential buyers to touch the copies in a bid for «impulse sales».
«We are living history of Madrid at the beginning of the 20th century», Arrevola pointed out before mentioning, for example, the use of the building as the headquarters of Ortega y Gasset’s «Revista de Occidente», to which the new building will dedicate a space, or as the Central Office of Republican Propaganda during the Civil War.

La casa del libro gran via

The building was built to house the bookstore. In 1923 it was Nicolás de Urgoiti who decided to open the first Casa del Libro bookstore here, as well as the publishing house, Espasa Calpe, and he was also the founder of the newspaper El sol. He hired Ortega y Gasset to direct the editorial line of the bookstore. Ortega y Gasset had his own office in this building and was in charge of drawing up the editorial line and directing the content.
Recently, the store has been renovated. What are the main changes that book lovers who visit it can appreciate? How do you improve the experience of the people who visit it, why is it a bookstore different from the others?
The Agora is a place specially designed for the reader, what kind of activities are developed there? What importance is given from Casa del Libro to have spaces of this kind that offer something more than just buying books?
The Agora is the most important space in the bookstore. It is a wonderful reading area and meeting space. We have given meters of books to the silence of our readers and to the pen of the authors. There are author presentations, signings, book clubs, storytelling and spaces for entrepreneurial talks or company meetings. In short, any cultural activity in the city. I insist, these are spaces for the relaxation and enjoyment of readers.

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Casa del Libro has reopened its doors at Gran Vía 29, after a comprehensive renovation to bring it closer to the new demands of consumers.    With 4,000 m2 of floor space divided into 4 floors, the new flagship store offers customers additional services, such as reading areas or spaces for cultural activities.
The store also aims to become an experiential bookstore thanks to the Comic, Juvenile and Graphic Novel areas that will immerse young customers in the exciting world of reading. These areas, together with the Children’s area, will become the strategic zones of the refurbished bookstore.