Contenidos
Marta garcia aller pareja
What? answers marta garcía aller (el confidencial-onda cero)
For journalist Marta García Aller, observing the world that is disappearing and the trends that are emerging before our eyes is the easiest way to show what is to come. In her book «The end of the world as we know it» (Editorial Planeta) she talks about the things and ideas that are coming to an end in order to understand how we were, how we are and what we can become. García Aller talks about the end of work, oil, cash, stores… He says that our perception of time, privacy, patience, empathy, age… He anticipates a not too distant future in which many ‘impossibles’ will become reality.
«I meet a lot of managers who are looking forward to retiring to go play golf and not get caught by this wave of change. There are also people who only see opportunities, because no one wants to be the blacksmith of the 20th century who, seeing the growth of cities, thought he was going to make a fortune shoeing horses.»
A journalist works with words and by telling facts. Many ways of working are becoming obsolete, many of the devices and technologies of the twentieth century are no longer as relevant as in the past. The digital transformation leaves no one indifferent, even the press does not escape this process! Although we do not know what is to come, one way to understand what is happening is to try to identify the situations, technologies and processes that we are going to leave behind almost without realizing it.
What is your superpower? – official warner bros. pictures latam
JAVIER BURGOS / PLANETALa journalist Marta García Aller (Madrid, 1980), author of ‘Lo imprevisible’.Lo imprevisible was going to be a book about one of the great contradictions of this time: that technology gives us more and more power to eliminate uncertainties but that surprise is impossible. It was going to be that until the most unpredictable of the unpredictable, a global pandemic, made its appearance. It was then, from quarantine, that Marta García Aller (Madrid, 1980) wrote an additional chapter on the coronavirus. The book, blocked in a printing house in Igualada, was right to question the «technological mirage» that had made us think that we had everything under control. For a threat to be taken into account, it is not enough for someone to predict it. It has to be heard and felt. In the interview, the author talks about the importance of imagination to foresee the bad and the need for a policy that does not treat citizens in a paternalistic way. «With more than 30,000 dead we are told that we are going to come out stronger…. I don’t think this is the time for more coaching,» he argues.
Shazam! – guessing game
It’s a crazy idea, but when I’ve asked the top experts in data storage about it, they don’t dare say it’s going to be impossible in the future. And even the most skeptical biologists no longer dare to put a ceiling age on human lifespan with the advances being made to slow and reverse aging. The use of Big Data is beginning to be used in the diagnosis and treatment of diseases such as cancer and Alzheimer’s disease. It can literally save our lives. As the queen tells Alice when she arrives in Wonderland, we need to believe in impossible things more often. Only then will we be prepared for when they come true.
Historical moments of profound change, such as the one we are living through, need us to doubt. That we doubt a lot. Because among so much uncertainty, what can help us find our way are not false certainties inspired by intuition, but an open mind prepared for change. And that is why ‘The end of the world as we know it’ is full of questions. Because wondering what’s coming is the fastest way (for the moment) we know of to travel into the future.
Marta garcía aller: «the future of employment lies in the future of the company.
For García Aller, professor of Human Sciences and Technology at IE Business School, «incredible technology may exist», but if it is not invested in science, health and education «it is of little use».Geolocation applications against the pandemic?
«We need to reflect on whether we are not being a bit hypocritical in distrusting something that is designed to protect our health,» stresses García Aller, who recalls the indiscriminate use made of other applications that trade with our data.
During confinement, technology has also been used to create robots and machines of all kinds with the aim of maintaining security measures in streets and airports, such as the drones that have been used in Marbella and Madrid, says the writer.In some places in European countries they are controlling the entry of people with fever; however, there are doubts in the legislation about who this data belongs to, she mentions.Along these lines, the journalist is committed to «putting all innovation at the service of health», although she stresses the voluntary and anonymous factor of these technologies.